One of the biggest online retailers in the world is Amazon. This online retailer houses a variety of products and brands. This also serves as the hub for knowing the best and worst products out there, just from reading their reviews! It also has a lot of opportunities for everyone, since it is a place where big opportunities come. Along with these third-party retailers and distributors who typically specialize in one or more niches, there is also Amazon itself which sells a vast range of products.
Now, when you search and click on the Amazon product, you are supposed to see the Amazon buy box. It looks like a white box on the right side of the Amazon product detail page. This is where customers can add items for purchase to their cart.
For you to be eligible for display in the Buy Box, you must be a subscription-based Professional Seller who meets Amazon’s criteria. Aside from this, you also have to:
Be an FBA seller.
According to Hogue of Jungle Scout, being an FBA seller works massively in your favor. Not only will you benefit a lot from the storage and shipping alone but Amazon will also give you an edge when it comes to competing and winning the Buy Box.
Land on a Competitive Price
You will not actually get the buy box if you have the cheapest price, but that doesn’t mean that you have to put your prices up! You have to set a competitive price where it includes shipping and handling.
Ensure Your Account Health
You do not have to worry about your account health if you are an FBA seller, however, when you’re an FBM seller, you need to monitor your account statistics. You have to consider the factors including the order defect rate, performance metrics, customer service quality and length of time spent on Amazon.
Give Customers an Awesome Shopping Experience
Your customers should have a good buying experience, this means providing excellent customer support and aftercare.
It is important to know the factors that influence your Buy Box eligibility since it can help in the impact of your sales.